Back to news
Together As One — Americas Robotics Conference
One team, one purpose: Better outcomes for our customers
For the first-ever Americas Robotics Conference, team members from across North and South America came together at our headquarters in Pleasanton, CA. Sales, marketing, service, support, engineering, and product teams gathered with one shared focus: improving how we serve customers.
By connecting the people involved in every stage of the customer journey, the conference helped turn day-to-day experience into clearer processes, stronger collaboration, and better support for future projects.
Turning shared experience into better customer support
Many colleagues had only met through screens. Being in the same room turned names into teammates and gave everyone a clearer view of how work connects across functions. With that foundation, teams focused on the moments that shape the customer experience: project scoping, communication, decision-making, deployment, training, and long-term support.
Learning from real customer experiences: Teams reviewed recent customer projects — what went smoothly, where challenges came up, and what we would do differently next time. By comparing approaches to scoping, communication, and rollout, we identified practical watch-outs to help future projects run more smoothly.
Making decisions easier for customers: Buying and deploying automation involves many choices. Teams looked at how we explain options, timelines, outcomes, and trade-offs so customers can move forward with greater clarity and confidence. The focus was simpler language, clearer examples, and more consistent guidance across teams.
Strengthening service and support: When something is not working as expected, customers need clear answers and fast direction. Service, support, and engineering teams compared what they are seeing in the field and where customers need more clarity. Together, we focused on better expectations, smoother handoffs, and faster access to the right people.
Working better together: Behind every successful project is a chain of collaboration — from the first conversation to design, installation, training, and ongoing support. Cross-team sessions helped us see the full customer journey together, while shared meals, team activities, and a volunteer day helped build the trust that makes everyday collaboration smoother.
“It’s about experience — about having fun, building that vibe together as an organization. For folks to feel that common sense of purpose.” — Justin King, VP, Product Management & Marketing
The culture behind better customer support
The conference also reinforced something that matters in every customer project: strong outcomes start with teams that trust one another, understand the larger purpose behind the work, and know how their roles connect.
Watch highlights from the first Americas Robotics Conference and see how our teams came together to learn, connect, and strengthen the way we support customers.
A stronger team for stronger customer outcomes
The week ended with a volunteer day at Alviso Adobe Community Park, where team members planted trees and helped restore the grounds. Spending time side by side, away from screens, was a good reset — and a reminder that strong projects are built the same way: with a shared goal, real effort, and a commitment to seeing the work through.
To our customers: thank you for your trust and for everything we learn from working with you. This conference helped us turn that learning into stronger alignment, clearer communication, and better support for future projects.
And to the people who made the first Americas Robotics Conference possible: thank you for bringing the energy, openness, and collaboration that move our teams forward. See you next year.
Back to news
Stay connected
